电子商务在线评论质量的维度及其研究方法探析  

The Dimensions and Research Methods on the Quality of Online Reviews in E-Commerce

作　　者：汪祖柱[1] 阮振秋 

机构地区：[1]安徽大学管理学院,合肥230039

出　　处：《大学图书情报学刊》2016年第4期99-103,122,共6页Journal of Academic Library and Information Science

基　　金：安徽大学2014年省级大学生创新创业训练计划项目(201410357304)

摘　　要：电子商务等类别的网站聚集了大量用户关于产品的评论信息,这些信息具有潜在的价值和效用。当前在线评论质量是相关研究领域和行业实践所关注的一个重要问题。文章首先对在线评论的有用性和质量进行了界定和分析;其次,对在线评论的研究进行述评,在此基础上探讨了在线评论质量的维度及其主要研究方法,期望为相关研究领域和行业实践提供参考。Large value and utility, are amount gathered of information about the product＇s comments by consumers, which have potential in the web site of E-Commerce. The quality of online reviews is an important issue in the fields of both research and industry practice. In this paper, the usefulness and the quality of online reviews are defined and analyzed, and then, based on a review of the literatures on online reviews, online reviews quality dimensions and its main research methods are summarized to provide a reference for the related research fields and industry practice.

关 键 词：在线评论 评论质量 在线评论质量维度 电子商务 

分 类 号：F713.36[经济管理—产业经济]