层次分析法在旅游评价体系中的研究  

Research on Evaluation System of Tourism by AHP

作　　者：屈正庚[1] 

机构地区：[1]商洛学院数学与计算机应用学院,陕西商洛726000

出　　处：《计算机技术与发展》2016年第7期169-172,共4页Computer Technology and Development

基　　金：国家自然科学基金资助项目(61173190);陕西省自然基金项目(2014JM2-6122);陕西省教育学会项目(SJHYBKT2012014-01);商洛学院教育教学改革研究项目(13jyjx113)

摘　　要：随着社会繁荣昌盛,人们生活水平的提高,工作、生活、环境的压力不断上升,在这样的内外因素下,外出旅游的人是越来越多,也是社会发展的必然趋势。旅游可以缓解工作、学习的压力,使精神得到彻底放松,让人忘却烦恼和忧愁,使人心情愉快,每天笑口常开;其次提高人的思想敏捷能力、开阔眼界、增长知识和见闻,让自己的胸怀宽广与无私;再次可以广交朋友,让人的性格开朗活泼、乐于助人、大公无私;最后可以锻炼一个人的身体和意志品质,带给人身心健康与快乐。文中从旅游体制的环境、住房、饮食、特色、导游5个因素进行探讨,详细列出了20个指标体系来分析旅游评价模型,利用层次分析法采取定性与定量相结合的方式研究旅游的现状与影响力,论述出一些思路与策略,为创建优良、品牌的旅游提供帮助。With the prosperity of the society,the improvement of people＇s living standards,and the increasing pressure of working,living and environment,the inevitable trend of social development is to go out. Tourism can ease the pressure of working and learning,so that the spirit to be completely relaxed,letting a person forget worry and sad,making people happy and smile every day. Secondly,it can improve people＇s quick thinking,broaden their horizons and increase their knowledge and experiences. Thirdly,it can make friends,so that people have a bright and cheerful disposition lively,helpful and selfless. Finally a person＇s body and mind quality is exercised. In this paper,the environment,housing,food,characteristics and guide of the tourism system are discussed,and the present situation and influence of the tourism by using the analytic hierarchy process is analyzed,and some ideas and strategies for the creation of good and brand tourism is elaborated.

关 键 词：层次分析法 旅游 导游 判断矩阵 

分 类 号：TP39[自动化与计算机技术—计算机应用技术]