国内媒介对外传播的偏向及引导路径研究  

Research on the bias of the external communication of domestic media and the guiding path

作　　者：丁慧民[1] 孙金晶 

机构地区：[1]合肥工业大学马克思主义学院,安徽合肥230009

出　　处：《长安大学学报（社会科学版）》2016年第2期101-105,共5页Journal of Chang'an University(Social Science Edition)

基　　金：国家社会科学基金项目(13BKS097);中央高校基本科研业务费专项资金资助项目(J2014HGXJ0144)

摘　　要：为研究国际多元网络媒介环境中国内媒介对外传播问题,实现国内媒介在国际网络环境中的话语权,结合传播学原理,在分析国内媒介对外传播偏向影响的基础上分析当下多元网络媒介环境中国内媒介对外传播偏向产生的原因,提出了引导路径:创新传播内容、完善网络领导体制、搭建社会化平台、巧用精英人物和监控网络舆情。In order to study the external communication of domestic media in international multi-network media environment and achieve the discourse power of the domestic media in such environment,this paper analyzed the cause of external communication bias of domestic media on the basis of its influence by combing the principles of communication theory. In addition,the guiding paths were proposed： communication content innovation,network leadership system improvement,social platform construction,skillful use of the elite and the monitoring of network public opinion.

关 键 词：网络媒介 传播偏向 对外传播 舆论领袖 网络舆情 

分 类 号：G206[文化科学—传播学]