新自由主义现代性阴影下的家、审美权威与阶级认同——《交换空间》与生活方式电视节目的文化政治  

Family,Aesthetic Authority and Class Identity in the Shadow of Neoliberal Modernity:The Cultural Politics of the TV Show,“Exchanging Spaces”

作　　者：吴靖[1] 云国强[2] 

机构地区：[1]北京大学新闻与传播学院 [2]北京语言大学新闻与传播学院

出　　处：《开放时代》2016年第4期191-204,共14页Open Times

基　　金：北京市社会科学基金项目"网络文化与治理:构建北京市文化创意产业面向未来的新竞争力"(项目编号:14WYB019)最终成果的一部分

摘　　要：中国模式,是观察家们谈到中国在塑造全球资本主义未来中的角色时,经常使用的词汇。关于中国模式与新自由主义全球霸权之间的关系,一直存在着争论。明智的做法是超越概念层面的本质主义认识,去观察日常生活中文化身份、价值认同和社会惯习的建构与博弈,这样我们才能对走向现代性文化过程中的中国元素有切实的认识。这些新的文化形态是在国家、知识精英和商业化大众传媒的合作与协商中逐步成型的,并与全球社会经济和文化影响有着复杂的关联。本文希望描述生活方式电视节目在中国的发展状况,并分析其背后的社会经济力量和符号策略。通过详细考察一个家居装修类节目《交换空间》,分析其所塑造和推广的社会身份、社会想象、审美追求和阶层认同,笔者希望能够对处于新自由主义现代性霸权阴影下的日常生活中的文化和意识形态提供更细致入微的、辩证的解释。Alternative modernity,or the Chinese model,are catch-phrases often heard from China observers today when discussing China's role in shaping the future of global capitalist society. Furthermore,there are strong debates about the relationship between the global hegemony of neoliberalism and China's own cultural strategies in response to drastic social changes. Neoliberal ideologies have to negotiate and incorporate socialist memories and traditional family values in order to take root in everyday life in China. It would be wise,therefore,to look at the actual formations of everyday cultural identities and social habitus if we want to have a more solid understanding of local dynamic in the new cultural drive toward modernity. This chapter studies a lifestyle show on television in China's Mainland,and analyzes the underlying socio- economic forces as well as symbolic strategies that shape individual identities and social imaginations. By looking at the particular identities,social imageries,aesthetic pursuits and class aspirations that are formulated and promoted in one home renovation program,Exchanging Spaces,the author hopes to provide a more nuanced and dialectical description of the cultural and ideological formations of everyday life in the shadow of hegemonic neo-liberal modernity.

关 键 词：现代性 新自由主义 生活方式电视节目 真实电视 

分 类 号：G222[文化科学] F091.352[经济管理—政治经济学]