微信谣言认同与传播的内在机理分析——基于2015年典型微信谣言的考察  

Identity of WeChat Rumors and the Inner Mechanism of Their Spread: An Inspection of Typical WeChat Rumors of 2015

作　　者：徐文锦[1] 

机构地区：[1]中共江西省委党校工商管理教研部,江西南昌330003

出　　处：《东方论坛（青岛大学学报）》2016年第3期101-105,共5页Eastern Forum（JOURNAL OF QINGDAO UNIVERSITY）

基　　金：江西省社会科学研究"十二五"规划项目"网络时代内生社会秩序的实现机制研究"(14SH20);中共江西省委党校专项课题"网络谣言的生成逻辑;传播机理与阻断机制研究"

摘　　要：微信谣言作为互联网时代的特殊社会现象,无处不在,无时不有。出于各种各样的目的,制谣者们在不断地制造着谣言,谣言受众也在不断地相信着谣言。究其原因,微信谣言内核似是而非,并非总是无稽之谈;微信谣言主题普遍关注,满足人们内在需求;微信谣言所述细节,部分符合人们既有认知;微信谣言熟人传播,消除对传谣者的质疑。谣言是否被我们认可和传播,在很大程度上取决于我们的既有观点和经验积累,如果谣言与我们之前的某些认知相符,我们就会比较容易接受它,认为它是真的;如果与我们既有的认知体系相差甚远,那么它就真的成为谣言。WeChat rumors, as a special social phenomenon of the age of the Internet, is everywhere to see. For various purposes, rumour makers are constantly making rumors and rumor receivers are constantly deceived by rumors. Investigation the reason shows that the kernel of We Chat rumors is specious rather than always nonsense. Themes of We Chat rumors are issues of public concern and can meet people＇s internal needs. Details described in We Chat rumours are partially in accordance with people＇s recognition; they are spread between acquaintances so that they easily eliminate people＇s doubt. Whether rumors can be recognized and spread, to a great extent, depends on our existing views and experience accumulation. If the rumors are consistent with our cognition, they will be easier for us to accept them as true. If they are far from our existing cognitive system, they will really become rumors.

关 键 词：微信谣言 认同 内在机理 

分 类 号：C912.63[经济管理]