海南中档酒店竞争力提升策略探讨  

Strategies for Promoting the Competitiveness of Mid-range Hotels in Hainan

作　　者：吕洁如[1] 

机构地区：[1]海南外国语职业学院旅游系,海南文昌571321

出　　处：《海南师范大学学报（社会科学版）》2016年第5期102-106,共5页Journal of Hainan Normal University(Social Sciences)

摘　　要：随着国际旅游岛建设的深入,海南酒店业发展迅猛,高星级酒店数目之多、品牌之广在全国首屈一指。但是由于近期经济下行压力增大,高端酒店发展受到极大影响,中档酒店异军突起,成为海南酒店业的一匹黑马。文章通过分析海南中档酒店的发展现状,提出其发展存在的问题,并针对如何提升其竞争力,给出建设性建议。With the deepening of the international tourism island construction,Hainan has witnessed a rapid development in its hotel industry,with its number of high star-level hotels and brands being second to none in the country. However,due to the recent increase in economic downward pressure,high-end hotels in Hainan have been gravely affected whereas many mid-range hotels have sprung up,thus becoming a dark horse in the hotel industry of Hainan. This paper aims to explore problems in the development of mid-range hotels in Hainan by analyzing their status quo and to propose some constructive suggestions for promoting their competitiveness.

关 键 词：海南 中档酒店 竞争力 提升策略 

分 类 号：F719[经济管理—产业经济]