基于O2O模式的生鲜产品供应链选址优化方案  

Fresh-product Supply Chain Management Site Selection Optimum Scheme Based on O2O Mode

作　　者：方颉 刘金全[1] 胡子玮 翟可璇 

机构地区：[1]华南理工大学,广州510006

出　　处：《价值工程》2016年第21期53-56,共4页Value Engineering

摘　　要：本文针对O2O模式下的体验店选址环节提出优化模型。主要基于雷利法则和断裂点模型的初始构造思路,并同时使用模糊综合评价法考虑消费者行为所构成的影响,综合提出一个优化体验店选址的模型,模型优化结果为在尽可能降低选址点数量的情况下最大化其影响力辐射范围。This article aims at the experience shops site selection of fresh-products, offering a optimum model to cut down the price. The retailer will spend huge amounts of money to expend the site, but the number of sites are also associated with the influence cover, the larger the cover the more considerable financial benefits. Based on Reilly＇s Way and the Breaking Point Theory, this article＇s innovations reflect in the consideration of the influence of customer＇s action. Meanwhile, the authors use the Fuzzy Integrated Judging Method to figure out the exact opinions towards different sites from customers, and put forward a new site selection model aiming at the selection of experience shops. The research＇s results will have a remarkable effect on the actual operation of enterprises.

关 键 词：影响力范围 消费者行为 雷利法则 断裂点理论 设施成本管理 

分 类 号：O141.4[理学—数学]