传统节日文化微时代应用模式探究  

Research on Application Modes of Traditional Festival Cultures in Micro Era

作　　者：林红[1] 陈立行[2] 李昭明[1] 

机构地区：[1]长春大学文学院,长春130022 [2]关西学院大学社会学系,兵库西宫622-8501

出　　处：《长春大学学报》2016年第7期66-69,共4页Journal of Changchun University

基　　金：教育部“春晖计划”项目(2014-JB-3-06-W07)

摘　　要："微时代"技术给传统节日庆贺和信息传递带来了新的承载形式。文章从微时代媒体技术优势特点入手,以微信、QQ、微博、慕课为例,探究微技术对传统节日文化内容和形式更新所形成的应用模式类型,指出微技术改变了大众节日接受模式、交际方式和文化价值观念,拓展了传统节日的娱乐性与公共领域,有利于全民族文化认同,使传统节日文化在新时代焕发出旺盛的生命力。＂Micro Era＂technology has brought new forms for bearing traditional festival celebration and information transmission. Starting from ＂Micro Era＂technology advantages,this article explores the application modes of micro technology in traditional festival cultural content and form innovation by taking We Chat,QQ,Weblog and MOOC as examples,pointing out that micro technology has changed the popular holiday reception modes,communicative approaches and cultural values and expanded the entertainment and public sphere of traditional festivals,which is conducive to the cultural identity of the whole nation,making the traditional festival cultures be full of vitalities in the new era.

关 键 词：微时代 传统节日 文化 新技术 

分 类 号：G206[文化科学—传播学]