商业谚语浅析  

A Brief analysis on Business Proverb

作　　者：魏小红 

机构地区：[1]亳州学院中文与传媒系,安徽亳州236800

出　　处：《内蒙古师范大学学报（哲学社会科学版）》2016年第3期101-104,共4页Journal of Inner Mongolia Normal University：Philosophy and Social Sciences Edition

基　　金：安徽省哲学社会科学规划青年项目"蒙城方言熟语研究"(AHSKQ2014D124)研究成果之一

摘　　要：商业谚语是人们在商业活动中经商经验的总结,是商业经营艺术的宝贵财富,是我国传统商业文化的重要表现形式和民俗语言学研究的重要内容。商谚的产生和发展离不开客观的经济基础、感性的实践基础和理性的思想积淀。商业谚语具有概括性、知识性、地域性、时代性的特征。商业谚语研究对经济建设和发展仍有现实意义。Business proverb is the summary of business experience,which is the treasure in the art of traditional commercial culture. Meanwhile, it is an important research content of folk linguistics. The emergence and development of business proverb is related to objective economic basis, perceptual practice foundation and rational accumulation of thoughts. The features of business proverb includes summerizatian, knowledge, region and time. Business proverb has practical significance to economic construction and development.

关 键 词：商业谚语 商业文化 性质 分类 

分 类 号：H034[语言文字—语言学]