基于商贸平台型龙头企业战略创业的产业集群升级——以海宁皮革集群为例  

Industrial cluster upgrading based on strategic entrepreneurship of leading commercial platform enterprise: A case study of Haining County Leather Cluster

作　　者：吴义爽[1] 

机构地区：[1]安徽大学商学院,安徽合肥230601

出　　处：《科研管理》2016年第7期54-61,共8页Science Research Management

基　　金：国家自然科学基金面上项目(批准号:71373237;起始时间:2014.1-2017.12);国家自然科学基金项目(批准号:71502165;起始时间:2016.1-2018.12);教育部人文社会科学基金规划项目(批准号:11YJA630156;起始时间:2011.10-2015.12);浙江省自然科学基金项目(批准号:LY13G030013;起始时间:2013.1-2015.12);浙江省哲学社会科学重点研究基地浙江工商大学浙商研究中心重点课题(批准号:14JDZS01Z;起始时间:2014.10-2016.10)

摘　　要：本文运用企业战略创业理论、产业平台理论与案例研究方法,分析一类特殊的服务型龙头企业——集群商贸平台战略创业带动集群升级的功能和机制:基于间接网络效应,通过平台高级化与国际化、研发包络、塑造集群品牌文化三个方面的战略创业行动,策动其主导下生产者、消费者之间交易网络的协同升级,进而在获取其自身竞争优势和财富创造最大化的同时,创造了驱动集群企业脱离低端、贴牌生产路径,走向自主创新与品牌构建路径的产业架构基础,以及相应的集群升级动力学。文章将服务型龙头企业、消费者升级引入龙头企业主导下的产业集群升级研究,不仅丰富了相关理论建构,也为地方政府推动产业集群升级提供了新的政策思路。This paper discusses the driving functions and mechanisms for industrial cluster＇s upgrading of a special kind of leading service firm using the theory of strategic entrepreneurship,two- sided platform and the method of case study. It suggests that the commercial platform can upgrade the trading network through platform sophistication and internationalization,RD envelope and shaping cluster＇s brand culture based on indirect network effects,which results in its own competitive advantage and wealth creation maximization,while changing the existing industrial architecture,creating a new architectural base to encourage independent innovation and brand establishment,as well as upgrading dynamic. By introducing service- oriented leading firm and consumers＇ upgrading into the research,this study not only enriches associated theory construction,but also supplies new policy ideas for local government to promote industrial cluster upgrading.

关 键 词：商贸平台 龙头企业 战略创业 集群升级 案例研究 

分 类 号：F061.4[经济管理—政治经济学]