诸种商业模式与创新驱动的关联度  

The Relationship between Various Business Models and Innovation Driven

作　　者：胡勇[1] 乔元波[1] 

机构地区：[1]清华大学经济管理学院,北京100084

出　　处：《改革》2016年第6期69-78,共10页Reform

摘　　要：商业模式创新的角色是创建一条新的、更大的效益边界线,即以更低的机会成本实现更多的顾客价值满足。商业模式创新的微观视角研究表明,商业模式创新通过以下途径有效驱动经济增长:一是促进经济结构的转变——提升资源配置效率、激活闲置资源以及向服务业转型;二是增加产品种类——实现传统商业不能实现的价值主张、一个平台实现多种价值主张、实现传统商业无法触及的贫困人口需求;三是以颠覆性创新改善产品质量。在政府提供有利于商业模式创新的环境下,企业要吸收和培育商业模式理念、践行商业模式创新思维,奖励忠诚的股东,这些措施将大大推动商业模式创新的进程。The role of business model innovation is to create a new and greater efficiency boundary line, which is to achieve more customer value satisfaction at lower opportunity cost. Research of business model innovation from the micro perspective shows that the business model innovation through the following channels effectively drive economic growth： one is to promote the transformation of economic structure （to enhance the efficiency of resource allocation and activation of idle resources and the transition to the service industry）; the second is to add product categories （realize the value proposition which traditional business can not be realized, achieve a variety of value proposition on a platform, meet the needs of poverty population beyond the reach of traditional business）; the third is to improve the quality of the products based on disruptive innovation. The government should provide environment for business model innovation, and enterprises should absorb and cultivate the business model concept and practice of business model innovation thinking, loyalty rewards shareholders, these measures will greatly promote the process of business model innovation.

关 键 词：商业模式 创新驱动发展 经济增长因素 

分 类 号：F426.67[经济管理—产业经济]