引进版科技图书的全营销策略  

The Whole Marketing Strategy of the Introduction Version of Science and Technology Books

作　　者：周强[1] 曹巍[1] 

机构地区：[1]北京师范大学出版集团,北京100875

出　　处：《出版科学》2016年第4期93-95,共3页Publishing Journal

摘　　要：引进版科技图书的全营销策略突破了传统营销"为售而售"的运作模式,通过选题策划初期的深度介入,中期的设计优化和预售,后期销售渠道的多维度拓展,实现了成本及风险的有效控制,最终赢得更为广阔的销售市场。The whole marketing strategy of the introduction version of science and technology books breaks through the traditional operation mode of marketing ＂sell for sell＂ through deeply getting involved in the early stage of planning topics, the middle stage of design optimization and pre-sale and the multi-dimensional expansion of the sales channels at the late stage, thus to achieve an effective control of cost and risks and ultimately win the broader market.

关 键 词：引进版 科技图书 全营销 

分 类 号：G235[文化科学]