突发事件应对中政务微博圈群的构成与联动研究——以深圳山体滑坡事件为例  

The Research on Component and Interactive Relations of Weibo Group Regarding to Governmental Affairs in Emergency Response——Based on the Case of Shenzhen Landslide

作　　者：王国华[1] 方宏[1] 钟声扬[1] 王戈[1] 杨腾飞[1] 

机构地区：[1]华中科技大学公共管理学院,武汉430074

出　　处：《情报杂志》2016年第7期95-100,12,共7页Journal of Intelligence

基　　金：国家社会科学基金重大项目"国家政治安全视角下的互联网虚拟社会风险治理研究"(编号:11&ZD033)的阶段性成果

摘　　要：[目的/意义]在突发事件应对中,政务微博已逐渐自发结成跨部门、跨层级的联动圈群,深入研究这一动态圈群构成与联动的特征规律,有助于提高政务微博信息公开、引导舆情的联动效应,增强其应对突发事件的效能。[方法/过程]以深圳山体滑坡事件为例,使用案例分析及社会网络分析的方法对突发事件中的政务微博联动圈群进行了研究。[结果/结论]研究发现政务微博联动圈群的形成以问题为导向,构成多样;不同政务微博通过信源支持、互助传播、微型互动等联动形式结成圈群网络;联动圈群中政务微博间角色不同,群体联动效应的发挥有赖于核心成员作用,边缘成员的功能相对单一;政务微博在联动网络中核心地位的形成受其与事件关联的密切程度、自身日常运营能力的影响。[Purpose/Significance] In emergency response, governmental Weibo has spontaneously developed into a trans-department and cross-level interactive group. An intensive study on the interactive group is of great help to improve its linkage effects between infor-mation delivering and public opinion guiding and enhance the efficiency and effectiveness of governmental Weibo in handling emergencies. [ Method/Process] In this study, based on the case of Shenzhen landslide, case analysis method and social network analysis method were employed in order to research interactive group of governmental Weibo. [ Result/Conclusion] During the process of this study, it has been found that the formation of this interactive group is issue-oriented and diversely composed. Among various kinds of governmental Weibo, a group network is formed through different interactive approaches including information sharing, mutual assistance propagation and micro-interaction. Furthermore, various governmental microblogs play different roles in the interactive group;the interactive effect of this group depends particularly on core members, while edge members just have sole function. In this Weibo interactive group network, several fac-tors will determine whether a Weibo can be the core member or not such as degree of event relevancy and daily operation capability.

关 键 词：突发事件 政务微博 政务微博圈群 政务微博联动 社会网络分析 

分 类 号：G203[文化科学—传播学]