老年用户使用在线社交网络的行为类型研究  

Research on the Behavioral Types of the Elderly Users in Social Networking Services

作　　者：柴雯[1,2] 左美云[3,4] 田雪松[3,4] 常松岩 

机构地区：[1]中国人民大学商学院,北京100872 [2]工业和信息化部电子科学技术情报研究所,北京100040 [3]中国人民大学信息学院,北京100872 [4]中国人民大学智慧养老研究所,北京100872

出　　处：《情报杂志》2016年第7期167-172,共6页Journal of Intelligence

基　　金：国家自然科学基金面上项目"线上线下互动对老年人在虚拟社区知识分享的影响研究"(编号:71273265);国家社会科学基金重大项目"国家数字档案资源整合与服务机制研究"(编号:13&ZD184)的研究成果之一

摘　　要：[目的/意义]在智慧养老背景下,如何通过信息和互联网技术帮助老年人参与社会互动具有十分重要的意义。[方法/过程]以微博为例,根据用户参与模式、关系链特征和持续使用情况对老年用户进行聚类分析,并进一步通过回归分析发掘以上三者之间的关联。[结果/结论]结果表明,参与模式属于信息传播型,关系链特征属于海量关注型的老年用户最为活跃。而参与模式属于适量互动型,关系链特征属于积极关注型的老年用户,持续参与程度最高。老年用户的粉丝数越多,持续参与时间越长。关注数与老年人的活跃程度呈现正相关。最后,针对如何促进老年人持续并活跃地使用在线社交网络提出建议。[Purpose/Significance] Under the background of Smart Senior Care, how to help the elderly participate in online social inter-action through information and Internet technology is a very important issue. [Method/Process]This paper describes the elderly users＇ types by clustering analysis based on their participation style, characteristics of social ties and continuing use. Furthermore, we explore the re-lation among these three aspects with regression analysis. [ Result/Conclusion] The results show that the most active elderly users are those whose participation style is of information dissemination and social ties type is of huge number of followings. And the most continuing eld-erly users are those whose participation style is of moderate interaction and social ties type is of actively following others. The greater the number of followers is, the longer the elderly continue to use. The number of followings is positively correlative with the elderly users＇ ac-tiveness. Finally, we provide some advices for promoting the elderly users to continuously and actively use Social Networking Services.

关 键 词：老年人 在线社交网络 聚类分析 持续使用 参与模式 关系链 

分 类 号：G203[文化科学—传播学]