互联网+时代中小型连锁超市营销策略探析  

The Research of Marketing Strategies of Small- medium Sized Chain Supermarket in Internet + Era

作　　者：陈声廉[1] 

机构地区：[1]海南经贸职业技术学院,海南海口571127

出　　处：《物流工程与管理》2016年第7期195-197,共3页Logistics Engineering and Management

摘　　要：在"互联网+"时代,中小型连锁超市尝试借助互联网运营,转变营销策略,满足消费者的需求。文中分析中小型连锁超市营销策略存在的问题,探讨"互联网+"时代中小型连锁超市营销策略的运用。Small- medium sized chain supermarket has attempted touse Internet operators to change the marketing strategies to meet the needs of consumers in＂internet ＋ ＂era. This paper analyzes the existingmarketing strategy issues of small- medium sized chain supermarket,to explore the application of marketing strategiesof small- medium sized chain supermarketin the ＂internet ＋ ＂era.

关 键 词：互联网+ 营销策略 消费者 成本 便利 沟通 

分 类 号：F717.6[经济管理—产业经济]