健康旅游产品开发研究——以海南省为例  

Research on the Development of Health Tourism Products-The case of Hainan Province

作　　者：朱金悦[1] 

机构地区：[1]海南大学旅游学院,海南海口570228

出　　处：《科技广场》2016年第6期139-143,共5页Science Mosaic

摘　　要：健康旅游是旅游业发展的新潮流,它满足人们对旅行体验和健康的双重需求。海南生态优美,资源丰富,气候优越,社会条件、经济政策良好,发展健康旅游优势明显。本文通过分析健康旅游发展背景和海南发展健康旅游条件,在总结借鉴国内外健康旅游研究方法的基础之上,设计了六大健康旅游产品:森林保健、温泉健康、园艺养生、海洋健康、养老养生和医疗,并从资源开发、旅游品牌形象、专业人才培养方面提出了健康旅游发展对策,为健康旅游发展提供参考依据。Health tourism is the new trend of tourism, which meets people＇s needs for health and the experience of traveling. Hainan has beautiful ecological environment, abundant resources, excellent climate, sound social conditions and good economic policies,which are advantages for the development of health tourism. By analyzing the background and conditions of the development of health tourism in Hainan, and based on home and abroad research methods in health tourism, this paper designs six kinds of health tourism products： forest health, spa health, gardening health, ocean health, health maintenance and health care tourism products. The paper puts forward some countermeasures from the perspectives of resource development, tourism brand image and professional training, providing reference for the development of health tourism in Hainan Province.

关 键 词：健康旅游 产品开发 海南 

分 类 号：F592.7[经济管理—旅游管理]