铁路电商班列竞争市场环境以及市场目标浅析  

Analysis of Market Environment and the Market Target of Railway E-commerce Train

作　　者：严杰[1] 

机构地区：[1]中国铁道科学研究院,北京100000

出　　处：《物流工程与管理》2016年第5期20-21,6,共3页Logistics Engineering and Management

摘　　要：铁路电商班列是一种很有市场前景的铁路联运方式。通过与电商物流企业合理分工协作,为企业降低运输成本、提升运输时效竞争力。文中利用市场分析的思想,从市场环境以及市场目标角度出发,通过对运行电商班列政治、经济、社会、技术条件的分析,分析法研究目前电商班列开行存在优势、劣势、机遇和挑战,为企业提供参考。The railway e-commerce train is a promising way of railway transport.With the e-commerce supplier logistics enterprise’s reasonable division of labor,it is a good way to reduce transportation costs and to enhance the competitiveness of transportation for the logistics enterprises.By market analyzing and from the perspective of the market environment and the target market of through the analysis of political,economic,social and technological conditions of operation business class column and analysis method,the author studies the train’s advantages,disadvantages,opportunities and challenges.

关 键 词：铁路电商班列 PEST市场定位分析 SWOT分析 

分 类 号：U297[交通运输工程—交通运输规划与管理]