关系嵌入与创业集群发展:基于揭阳市军埔淘宝村的案例研究  

Relational Embeddedness and Entrepreneurial Cluster Development:A Case Study of Junpu Taobao Village

作　　者：梁强[1] 邹立凯 王博[1] 李新春[2] 

机构地区：[1]汕头大学商学院 [2]中山大学管理学院

出　　处：《管理学报》2016年第8期1125-1134,共10页Chinese Journal of Management

基　　金：国家自然科学基金资助重点项目(71232009);广东省自然科学基金资助项目(2016A030313072);广东省优秀青年教师培养计划资助项目(38020307);广东高校省级重大科研资助项目(38040221)

摘　　要：基于社会网络理论对揭阳军埔淘宝村进行追踪案例分析。研究发现:在集群萌芽阶段,创业者亲朋关系嵌入有助于激发创业动机并提供创业资源,形成集群内合作共享行为,进而推动集聚效应;其次,互联网有利于地理性外延关系的嵌入,为集群内引进资源并开发创业机会,从而推动创业集群发展,而在此阶段政府组织可以发挥集群扶持作用;最后,本地文化环境影响创业行为,在宗族观念越强的集群环境中,创业者对地理性外延网络的抵触行为就越明显,从而阻碍创业集群的持续发展。研究结论拓展了创业集群的理论范畴,也为淘宝村的可持续发展提供决策参考。This study selects Junpu E-commerce entrepreneurial cluster as case and carries out lon- gitudinal in-depth analysis based on social network theory. The results show that： in the infancy stage, kinship embedded networks help to stimulate entrepreneurial motivation and provide resources for start-up; then, with the help of the Internet, geographical-extension relationship is easy to be em- bedded in the entrepreneurial cluster, it would help to expand entrepreneurial opportunities and intro- duce resources, in this stage, government officials can play a supporting role in the cluster~ finally, entrepreneur behaviors would be affected by local culture, this is to say, the greater degree of clan concept in mind, the greater possibility of the entrepreneurs would resist to geographical-extension network, and it may hinder the sustainable development of the cluster. This research extends the the- oretical category in terms of entrepreneur networks, and the results would also be of critical references for the development of Tabao Village.

关 键 词：关系网络 创业集群 淘宝村 案例研究 社会网络分析 

分 类 号：C93[经济管理—管理学]