中国电视综艺娱乐节目舆论引导方式的变迁  

Changes on the Way of Public Opinion Guidance of TV Variety Show in China

作　　者：张琦[1] 

机构地区：[1]广东财经大学人文与传播学院,广州广东510320

出　　处：《编辑之友》2016年第8期52-57,共6页Editorial Friend

基　　金：广东省哲学社会科学"十二五"规划项目"中国电视综艺娱乐节目艺术形态发展研究(1981-2014)"(GD14YYS05)

摘　　要：电视综艺娱乐节目自诞生之日起便被赋予了宣传主流文化、引导社会舆论的功能。凭借节目本身所具有的强大的声像综合感染力和文艺本身的召唤结构,以情感性、体验态为特征的艺术形态的舆论在公众观看并参与中生成与传播。回首中国内地电视综艺娱乐节目35年的发展历程,其在舆论引导方式上的变革也呈现出从节目本身的内容激发到节目的设计引导、从媒介人物的正面宣传到参与主体的互动挖掘等趋势。The TV variety show has been endowed with functions of broadcasting the mainstream culture and guiding the public opinion since its birth. Relying on the powerful acoustic image infectivity of the show and the responseinviting structure of the literature and art, public opinion of the art that has the features of emotion and experience is generated and spread in the audience＇s response when watching and participating in the show. Looking back to the 35 years＇ development history of TV variety show and entertainment program at China's Mainland, on the change way of public opinion guidance, we can find that it also makes the trends of content stimulation to design guide of program, and positive dissemination of media personalities to interactive excavation of participants, etc.

关 键 词：舆论引导 电视综艺节目 电视娱乐节目 引导方式发展创新 

分 类 号：G220[文化科学]