基于电子商务的家具设计研究  

A Study of Furniture Design Based on Electronic Commerce

作　　者：周梦[1] 陈鑫楠[1] 黎镇 苗艳凤[1] 

机构地区：[1]南京林业大学家具与工业设计学院,江苏南京210037

出　　处：《家具与室内装饰》2016年第7期60-61,共2页Furniture & Interior Design

基　　金：教育部人文社会科学研究规划基金/青年基金(15YJC760073);江苏省省级一般项目(201510298082Y);江苏高校品牌专业建设工程项目(PPZY2015B150)

摘　　要：随着经济全球化程度的日益加剧,同时当前的经营环境较为复杂,国内各家具企业急切需要创新营销思维的拓展,以便打开市场,提升行业竞争力,因此借助网络营销的平台优势已经成为大多数家具企业的必然选择。但是由于家具自身的特点,使得家具电子商务发展相对缓慢。本文通过对家具电子商务的消费群体特征和适合电子商务的家具产品特征分析,总结出目前家具电子商务存在的主要问题,提出解决问题的思路,探求基于电子商务的家具设计研究方向。As the rapid development of economy globalization and the current difficult business environment, to come up with new ideas in marketing and increase their competence in both domestic and international market, taking advantage of the network marketing platform is the inevitable choice of the furniture enterprise. Nevertheless, because of the characteristic of the furniture itself, the development of electronic commerce is relatively slow in the furniture business. This paper sums up some present primary problems, puts forward the methods of resolving problems and explores the research direction to design furniture based on electronic commerce through consumer groups profiling and an analysis of the characteristic of furniture products which suit the electronic commerce.

关 键 词：电子商务 市场 消费群体特征 家具设计 

分 类 号：TS664.01[轻工技术与工程]