以信息技术为支撑的阅读推广模式研究  

Research on the Model of Using Information Technology to Support the Reading Promotion

作　　者：王彦力[1] 刘芳兵[1] 杨新涯[1] 

机构地区：[1]重庆大学图书馆,重庆400044

出　　处：《大学图书馆学报》2016年第4期30-35,共6页Journal of Academic Libraries

基　　金：国家社科基金西部项目"智慧图书馆理论与系统实践研究"(项目编号:13XTQ009)的研究成果之一

摘　　要：阅读推广近年来成为图书馆工作的热点.文章分析了北京大学、重庆大学、四川大学等高校的图书馆的一些精彩的阅读推广案例,总结出以多媒体技术、新媒体平台、大数据推广理念、游戏式推广、业务流程再造为支撑的五种基于信息技术的阅读推广模式,认为图书馆如果能有机地将这些推广模式相结合,将大大提升阅读推广的效果.Reading promotion is a key work of both the government and libraries in recent years. In the context of the rapid development of the information society, how to use the latest information technology in reading promotion and to increase the promotion of efficiency and range are widely used strategies for each library. This paper mainly used the academic Library reading promotion cases to discuss the five promotion models based on information technology, which are. multimedia technology, new media platforms, new services based on the concept of big data, game--style marketing, business process reengineering. This pa- per also argued that if the library could organically combine these promotion models would greatly enhance the effect of reading promotion.

关 键 词：信息技术 阅读推广 推广模式 

分 类 号：G252.17[文化科学—图书馆学]