制造商主导型双渠道供应链协调决策模型  

Supply chain coordination decision model of manufacture-led dualchannel supply

作　　者：张学龙[1] 王军进 

机构地区：[1]桂林电子科技大学商学院,广西桂林541004

出　　处：《控制与决策》2016年第8期1519-1525,共7页Control and Decision

基　　金：教育部人文社会科学研究青年基金项目(11YJC630290);广西哲学社会科学研究课题(15BJY016)

摘　　要：以制造商主导型供应链为研究对象,分析双渠道供应链协调策略问题.引入双渠道价格敏感系数和竞争系数两个变量,分别建立双渠道供应链集中决策、分散决策和协调决策的3种模型.研究结果表明,不同合同策略协调后,零售商和供应链整体收益增加;经两部定价和批发价格合同协调,零售商需要支付固定费用给制造商才能够达到协调,而经Shapley值法分配合同协调,则双渠道供应链可直接达到协调效果.The supply chain coordination decision problem of the manufacturer dual-channel is analyzed when the manufacturer-led supply chain is taken as the objective. With the introduction of two variables of the dual-channel price sensitive coefficient and the competition coefficient, three kinds of models of manufacturers concentrated decision,decentralized decision making and dual channel supply chain coordination strategy are established. Study results show that the profit of retailers and supply chain increase after the coordination of different contract strategies. By the coordination of two-part tariff and wholesale price contract, retailers can achieve coordination by paying fixed costs to manufacturers. And by coordinating the Shapley value assignment contract, the dual-channel supply chain can achieve coordination directly.

关 键 词：双渠道供应链 制造商主导 供应链协调 

分 类 号：TP273[自动化与计算机技术—检测技术与自动化装置]