中国制造de里约大冒险  

Chinese enterprises play an important role in Olympic economy

作　　者：侯隽[1] 陈惟杉 

机构地区：[1]《中国经济周刊》

出　　处：《中国经济周刊》2016年第32期16-21,88,共6页China Economic Weekly

摘　　要：“上帝用6天创造了世界,却用整个第7天创造了里约。”这是每个来到巴西里约的人,都要听到的一句话。北京时间8月6日6时50分,里约奥运会开幕式以“最巴西”的方式在马拉卡纳体育场亮相,“奥运秀”首次登陆南美。毫无疑问,这场四年一度的体育盛会,不仅是属于全世界运动员和体育迷的盛大party,更是全世界各个国家赞助商们品牌营销的竞技场：4年一次、Chinese manufacturing enterprises have been showing their increasing influences through Olympic Games.During the 2016 Rio Olympics,China-made products(including national flags,souvenirs,subway trains,ferries,security inspection equipment and so on) could be seen everywhere,which presents China's powerful equipment manufacturing capacity and superior technologies.Moreover,Chinese enterprises would also like to take this opportunity to spread their entrepreneurship and corporate culture to the whole world.

关 键 词：奥运会开幕式 中国制造 DE PARTY 中国奥运军团 安检设备 中国奥委会 福临门 举重器材 索契 

分 类 号：F424[经济管理—产业经济]