“互联网+”时代的酒水行业发展态势探讨  

Investigation on the Development Trend of Alcoholic Drinks Industry in Internet Plus Era

作　　者：刘彩清[1] 王仕佐[1] 

机构地区：[1]贵州大学旅游与文化产业学院,贵州贵阳550025

出　　处：《酿酒科技》2016年第8期129-132,共4页Liquor-Making Science & Technology

摘　　要：伴随着李克强总理"互联网+"行动计划的提出,各个行业都在寻找行业与"互联网+"之间的联系,试图找到自己的新型"互联网+"之路。作为中国传统行业的酒水行业也不例外,积极探索"互联网+酒水"的发展模式,从目前的发展状况来看,还处于初级阶段,也存在较多问题,但随着模式发展的改进和完善,"互联网+酒水"模式必将改变传统酒水市场的运行,为酒水市场注入新的活力。通过分析国内酒水市场的现状和存在的问题,结合官方数据和报道,分析酒水市场未来的发展趋势,以及"互联网+酒水"模式对未来酒水市场的影响。Accompanied by Li Keqiang＇ s proposal of＂Internet Plus＂ program, various industries are seeking their potentials in intemet and try- ing to find their new development modes in the ＂Intemet Plus＂ era. Alcoholic drinks industry, as a traditional industry in China, is also actively exploring the development mode of interact ＋ alcoholic dr/nks. Such development mode is still at primary stage nowadays and there are a lot of difficulties. However, we believe that the development mode of internet ＋ alcoholic drinks will surely change the traditional operation of the alcoholic drinks market and bring new vigor to it. In this paper, the present situations and the existing problems in domestic alcoholic drinks market were analyzed preliminarily. Based on official data and reports, the development trend of alcoholic drinks market in the future was de- scribed, and the effects of internet ＋ alcoholic drinks mode on future alcoholic drinks market were elaborated.

关 键 词：传统酒水市场 “互联网+酒水”模式 未来发展态势 

分 类 号：F724.6[经济管理—产业经济] F426.82