自媒体时代政府引导干预网络舆论的策略选择--基于信息技术视角的分析  

The Government's Strategy of Intervening Network Public Opinion in the We Media Era

作　　者：方计国[1] 

机构地区：[1]广东培正学院管理学院,广州510830

出　　处：《中国行政管理》2016年第8期64-68,共5页Chinese Public Administration

摘　　要：自媒体时代政府对社会网络舆论进行适当干预和引导十分必要且具有较强的经济和政治意义。政府可在采取有效分类筛选技术对社会网络舆论进行分类的基础上,针对不同类别舆论及其舆情发展态势采取不同的应对策略。对于已形成集聚将爆发的舆情,要强势介入,调查真相、追究责任、及时权威发布并互动;利用自身的资源建设信息真实、形式亲民的网络传播中心节点,发挥主导引领作用;对可能产生不利同步的网络舆情,应间断阻隔部分节点的传播效率、及时有效地与网络信息终端持有者互动,以降低同步可能性并争取处置时间;对明显有敌意或攻击性的网络舆情,采取改进后的双免疫策略。It is necessary to intervene and guide the network public opinion by government in We media era. The govern- ment could take different strategies for different types of public opinion and its development trends based on classifying public opinion by effective classification and screening techniques. To deal with the agglomerated and being outbreak public opinion, the government should strongly involve and investigate the truth, take ac- countability, timely release authority and interact. To play a leading role, the government could use resources and construct communication network center nodes of which the information is true and the form is friendly. To prevent adversely synchronization of network public opinion and to win handling time, the government could discontinuously barrier some nodes transmission efficiency and timely and effectively interact with the network information terminal holder. To block the clearly hostile or aggressive network public opinion, the government could take the improved double immunization strategy.

关 键 词：自媒体 网络舆论 政府干预 

分 类 号：D630[政治法律—政治学] G206[政治法律—中外政治制度]