经济全球化视域下我国B2B跨境电子商务的物流发展研究  

Research on Logistics Development of China's B2B Cross Border E-commerce under the Perspective of Economic Globalization

作　　者：曾艳[1] 

机构地区：[1]重庆工程职业技术学院财经与贸易学院,重庆402260

出　　处：《价格月刊》2016年第8期73-76,共4页

基　　金：2010年度教育部人文社会科学研究项目"分析师跟踪在资本市场中的作用-基于信息有效性与融资效率的视角"(编号:10YJC630059)

摘　　要：经济全球化视域下跨境电商物流作为国民经济增长的新亮点,2008年以来我国B2B跨境电商实现了较快发展,但与之配套的跨境物流发展相对滞后。B2B跨境电商物流企业在品牌建设中缺乏资金支持,其生态化与法制化发展存在不足。在买方市场环境下树立起顾客至上的品牌发展理念,是B2B跨境电商物流企业进行品牌建设的首选。对于B2B跨境电商物流企业本身而言,应当改造升级其内部信息化建设,构建一个整合电商平台的B2B跨境电商云物流体系,也是促进跨境物流发展的重要举措。Under the perspective of economic globalization, cross border e-commerce logistics has been novel highlight of national economic growth, and China＇s B2B cross border e-commerce has achieved faster development, but the development of suited cross border logistics was relatively lagged. B2B cross border e-commerce logistics enterprises was lack of financial support in brand building, and the ecological and legal development also had deficits. Under the environment of buyer＇s market, the established Customer First brand development brand was the first choice for B2B cross border e-commerce logistics enterprise to carry out brand building. For B2B cross border e-commerce logistics enterprise, the internal informatization building should be improved and upgraded, and to establish one B2B cross border e-commerce logistics system to integrate e-commerce platform, is an important measure to improve the development of cross border logistics.

关 键 词：经济全球化 B2B 跨境物 流 品牌建设 

分 类 号：F724.6[经济管理—产业经济]