基于共生理论的县域电商发展模式探析  

Analysis of County E-Business Development Pattern Based on the Symbiosis Theory

作　　者：白彦壮[1] 赵学广 张春情 

机构地区：[1]天津大学管理与经济学部,天津300072

出　　处：《河南科学》2016年第8期1322-1327,共6页Henan Science

基　　金：国家自然科学基金项目(71272149);教育部人文社科一般项目(11YJA630076)

摘　　要：目前,电子商务产业发展迅速,部分电子商务平台已经开始从城市转向农村,电子商务已进入全面发展时代.县域电子商务发展潜力巨大,不仅可以使当地产业可持续发展,还可以扩大企业生产经营范围,促进当地企业产业升级.一个好的县域电子商务发展模式是促进当地电子商务发展,带动当地经济转型升级的重要支撑.基于共生理论的视角,找到利益主体,分析利益主体间关系,构建共生结构;进而分析共生主体间的寄生模式、偏利模式、偏害模式、互利共生模式.分析表明,促进县域电商发展的模式,主要是各共生利益主体间互利共生、协调发展,从而形成良性循环的共生模式,带动当地经济转型升级,实现可持续发展.Nowadays,as E-commerce industry develops rapidly,some of the E-commerce platforms have extended torural areas from urban. E-commerce industry has gone into the era of comprehensive development. The county Ecommercewhose potential is huge can not only make the development of local industry to be sustainable,but also enlargethe business scope of enterprises and the upgrade of local businesses. An excellent county E-business developmentpattern can promote the development of E-business and provide supports for the transformation of economy. Based on thesymbiosis theory,identifing stakeholders and the relationship among them,we constructed a structure of symbiosis,thenanalyzed parasitic pattern,commensalism pattern,amensalism pattern and mutualism pattern. The result shows that themutualism between different stakeholders will promote the transformation of economy and provide supports for the countyE-business economy development.

关 键 词：县域电商 发展模式 主体 共生 

分 类 号：F724.6[经济管理—产业经济]