全民健身视野下合肥市社区老年人体育健身消费现状的调查与分析  

Investigation and Analysis of Hefei City Community Elderly Sports Consumption under the Perspective of National Fitness

作　　者：崔高峰[1] 宋旭[1] 游永豪[1] 张晨雪 

机构地区：[1]合肥师范学院体育科学学院,安徽合肥230601 [2]合肥信息技术职业学院,安徽合肥230601

出　　处：《南京体育学院学报（自然科学版）》2016年第3期156-160,共5页Joournal of Nanjing Institute of Physical Education:Natural Science

摘　　要：运用文献资料法、调查法等研究方法对合肥市社区老年人体育健身消费态度、动机,消费水平、消费结构和影响合肥市社区老年人体育健身消费的因素;结果显示：合肥市社区大部分老年人对体育健身消费持肯定态度,女性老年人是体育健身消费的主要群体。男性老年人在健身消费动机上比女性老年人更注重增强体质和预防疾病,健身消费动机明确。合肥市社区老年人体育健身年消费水平在201-800元之间较多,整体消费水平较低。体育健身消费结构主要为实物型消费,消费结构比较单一,应合理提高非实物型体育健身消费水平。收入水平较低和体育消费观念淡薄等是影响合肥市社区老年人体育健身消费的主要因素。The writer applies such research methods as the literature material law and survey to investigate the consumption attitudes to sports fitness,the motivation,the standard of consumption and the factors that influence the old who live in Hefei community to do sports fitness consumption. The result shows that most older people hold a positive attitude to sports fitness consumption and the elder women are the main group. The male elderly in consumption motivation pay much more attention to good health and prevention of disease than the elder women and have a clear motivation. In sports fitness consumption level,the number of between 201 to 800 yuan is huge.People＇s level of consumption is fair lower. Sports fitness consumption structure is mainly in physical consumption and the structure of consumption is single. It＇s necessary to improve the consumption level of non-physical fitness.Lower income level and the weak of sports consumption concept are the main factors that influence the old to do sports fitness consumption.

关 键 词：全民健身视野 合肥市 社区 老年人 体育健身 消费现状 

分 类 号：G80-5[文化科学—运动人体科学]