基于微博平台的企业反竞争情报工作研究  

Study on Microblog Platform-based Enterprise's Anti-competitive Intelligence Work

作　　者：路其忠 王东雨 

机构地区：[1]河北大学管理学院,河北保定071000

出　　处：《情报探索》2016年第8期131-134,共4页Information Research

摘　　要：[目的/意义]为企业开展反竞争情报工作提供参考。[方法/过程]介绍情报学界微博平台的研究现状,分析微博平台的特性,探讨微博平台给企业反竞争情报工作带来的好处和风险,提出企业反竞争情报的工作内容和原则,并就企业如何基于微博平台开展竞反争情报工作提出建议。[结果/结论]微博平台有望成为搜集竞争情报的重要途径和手段。[Purpose/significance] The paper is to provide references for enterprise＇s conducting anti-competitive intelligence work. [Method/process] The paper introduces research status quo of micro-blog platform in the field of intelligence, analyzes the characteristics of microblog platform, explores the benefits and risks that microblog platform bring for enterprise＇s anti-competitive intelligence, proposes the contents and principles of enterprise＇s anti-competitive intelligence work, and puts forward some suggestions on enterprise how to develop anti-competitive intelligence work basing on microblog platform. [Result/conclusion]Microblog platform is expected to be important channel and important mean of intelligence collection.

关 键 词：微博平台 企业竞争情报 反竞争情报 

分 类 号：G250.25[文化科学—图书馆学]