满足个性化需求的3D打印定制模式创新——兼论实现个性化定制模式的商业化策略  

Study on the Innovation of 3D Printing Customization Model Based on Personalized Demand——Discussion on Commercialization Strategy to Realize the Personalized Customization Model

作　　者：孟炯[1] 

机构地区：[1]西南科技大学经济管理学院,四川绵阳621010

出　　处：《科技进步与对策》2016年第15期22-29,共8页Science & Technology Progress and Policy

基　　金：国家自然科学基金项目(71372121);教育部人文社会科学研究规划基金项目(12YJAZH092)

摘　　要：通过对大量现实案例进行总结,揭示了个性化定制需求与3D打印云智能-分布式定制的衔接机制:打造云智能-个性化定制服务平台,采用分布式制造模式,社会大众通过搜索与众包方式参与产品制造全过程;提出了基于企业的3D打印云智能-分布式定制模式创新模型、基于跨界的3D打印云智能-分布式定制模式创新模型;给出了实现3D打印云智能-分布式定制模式的商业化策略:基于节点企业个性化解决方案的商业模式创新、基于全价值链整体解决方案的商业模式创新、基于商业生态圈跨界解决方案的商业模式创新。研究成果不但为满足消费者的个性化定制需求提供了定制模式和商业化策略,而且为拓展3D打印的主流应用市场提供了重要的理论支撑与决策借鉴。Through the summary of a large number of actual cases,this paper reveals the convergence mechanism between personalized customization demand and cloud intelligence-distributed customization model of 3Dprinting which includes creating cloud intelligence-personalized customization service platform,usig distributed manufacturing model,public taking part in the entire manufacturing process through searching and crowdsourcing way.Secondly,it puts forward the innovation model of cloud intelligence-distributed customization model of 3Dprinting based on enterprise,and the innovation model of cloud intelligence-distributed customization model of 3Dprinting based on cross-border.Third,it gives commercialization strategy to realize the cloud intelligence-distributed customization model of 3Dprinting which includes business model innovation based on the personalization solution of node enterprise,and business model innovation based on the integrated solution of whole value chain,and business model innovation based on the cross-border settlement of commercial ecological circle.The research results not only provides the customization model and business strategy for achieving the consumer＇s personalized custom needs,but also provides important theoretical support and decision-making reference for developing the mainstream application market of 3Dprinting.

关 键 词：个性化需求 3D打印 云智能-分布式定制 定制模式创新 商业模式创新 

分 类 号：F406.3[经济管理—产业经济]