开放存取出版的收入模式与商业模式分析  

Analysis of open access publishing income and business models

作　　者：王元杰[1] 王应宽[1] 季方[1] 信世强[1] 

机构地区：[1]农业部规划设计研究院,北京市朝阳区麦子店街41号100125

出　　处：《中国科技期刊研究》2016年第8期863-873,共11页Chinese Journal of Scientific and Technical Periodicals

基　　金：农业部规划设计研究院资助课题"开放存取出版可持续商业模式研究"(CAAE201407)

摘　　要：【目的】通过建立开放存取(OA)出版的收入模式,归纳分析现有的商业模式,总结OA期刊IJABE办刊经验,为国内外同行和相关主体提供参考借鉴。【方法】主要采用案例分析法对OA出版收入模式、现有商业模式以及IJABE可持续商业模式进行分析和探讨。【结果】从供应方和需求方两方面建立了能够全面描述OA期刊出版收入来源的收入模式;全面归纳总结了现阶段OA期刊出版常用的商业模式和典型案例;IJABE期刊的最佳商业模式具体描述为基于科研经费转移支付的作者付费商业模式,以论文发表费为主,综合采用多元化收入来源。【结论】中国OA期刊学术出版主体应立足稿件质量,顺应时代潮流,不断探索其可持续发展道路。[ Purposes ] In this research, the income model of open access publishing was built, the existing business models were analyzed and publishing experience of open access journal IJABE were summarized synthetically. These all aim to provide a reference for domestic counterparts and related entities. [ Methods ] The case analysis method was used mainly to study and analyze the income and business models of open access and explore the sustainable experience of IJABE. [ Findings] The income model of open access journals was established from the perspective of supply and demand, and the model could fully describe the income source of open access journals; the present OA journals＇ publishing business model and typical cases in common use were comprehensively introduced; the best business model of OA journal IJABE was explored, and it could be described as an authorspay business model based on the transfer payments of scientific research funds. In this model, the publishcation fee was primary and other sources of incomes were integrated. [ Conclusions] The publishing entities of academic journals in China should be based on the quality of manuscripts, conform to the trend of the times and continuously explore the way of its sustainable development.

关 键 词：开放存取 OA期刊 收入模式 商业模式 IJABE 

分 类 号：G250.73[文化科学—图书馆学] G230.7-F