全媒体环境下地方高校新闻宣传工作的思考  

Thoughts on the News Propaganda Work of Local Colleges and Universities Under the Whole Media Environment

作　　者：杨红霞[1] 

机构地区：[1]运城学院宣传部,山西运城044000

出　　处：《运城学院学报》2016年第3期85-88,共4页Journal of Yuncheng University

摘　　要：加强新时期舆论宣传工作,是对全媒体时代高校新闻宣传工作提出的新命题。在全媒体环境下,地方高校要实现可持续发展,新闻宣传工作应坚持"虚功实做、画龙点睛",化"软实力"为生产力,在引领校园舆论、加强队伍建设、传递主流价值、应对突发危机等方面持续创新,营造良好的社会氛围和舆论环境,推动学校改革及各项事业蓬勃发展。To strengthen the propaganda work of public opinion in the new period is a new proposition for the university news propaganda work in the whole media era. Under the whole media environment,in order to achieve sustainable development of the local colleges and universities,news propaganda work should insist on ＂real virtual work done,adds the finishing touch ＂,translate ＂ soft power ＂ into productivity and continue innovation in leading the campus public opinion,strengthening the team building,passing the mainstream values,coping with sudden crisis,so as to create a good social atmosphere,public opinion environment and promote the school reform and vigorous development in all undertakings.

关 键 词：全媒体 新闻宣传 舆论引领 危机应对 

分 类 号：G641[文化科学—高等教育学]