体验经济背景下扬州古巷旅游开发研究  

A Study of Yangzhou City's Ancient-Alley Tourism Development in the Context of Experience Economy

作　　者：王格[1] 吕苏迪 李纯荣[1] 

机构地区：[1]扬州职业大学旅游学院,江苏扬州225009

出　　处：《无锡商业职业技术学院学报》2016年第4期11-14,37,共5页Journal of Wuxi Vocational Institute of Commerce

基　　金：江苏省大学生创新创业训练项目(201511462015X);江苏省"十二五"高等学校重点专业群建设项目(苏教高〔2012〕23号)

摘　　要：旅游经济是典型的体验经济,旅游活动与体验经济密切相关。以扬州古巷为研究对象,指出扬州古巷旅游在体验扬州古城文化、感受扬州历史、体验扬州民俗以及感悟人生智慧等方面有较好的体验性。从体验化角度提出了扬州古巷开发的措施,包括体验主题设计、丰富产品内容、提升旅游环境、加强体验参与以及促进智慧旅游等。Tourism economy is typical experience economy, therefore, referring to relevant literatures, this paper analyses the relationship between tourism activities and the experience economy. Taking the ancient alleys in Yangzhou City as the research subject, it investigates the values of the ancient alleys in experiencing the ancient city＇ s culture, history, folk customs, and life wisdom. This paper, from a perspective of experience economy, provides suggestions for Yangzhou City＇ s ancient-alley tourism development in the aspects of experiential theme designing, diversification of products, tourism environment improvement, encouragement of experiential participation and smart tourism development, etc.

关 键 词：体验经济 扬州 古巷旅游 

分 类 号：F590.75[经济管理—旅游管理]