基于诚信体系构建下的丝绵被商城运营模式分析——以金蚕网丝绵被商城为例  

Analysis of Silk Floss Mall Operation Modebased on Credit System Construction—— Taking Gold Silkworm Silk Quilt Mall for Example

作　　者：徐娟娟[1] 

机构地区：[1]嘉兴职业技术学院外贸分院,浙江嘉兴314036

出　　处：《时代农机》2016年第8期58-59,共2页Times Agricultural Machinery

基　　金：浙江省高等学校访问工程师项目基于"互联网+"形势下嘉欣丝绸跨境电商发展模式创新与策略研究浙教办高科2015[64]号

摘　　要：随着互联网的普及,通过电商进行消费的行为越来越普遍,而通过网络购买产品,诚信就成为消费者选择商品和平台的重要指标,而作为诚信度不高的蚕丝产品,问题更加突出,消费者反映问题更多。嘉欣丝绸金蚕网是蚕丝行业的标杆,同时在行业内拥有较高的信用,因此,希望在金蚕网的行业影响力下构筑丝绵被商城,能够引领整个丝绵被行业良性健康的发展。With the popularity of the Internet,electricity consumption behavior becomes more and more common, and credit becomes an important consideration in purchasing products online. However,as silk products have low credit,problems become more prominent and consumers reflect many problems.Jia xin gold silkworm is benchmark of silk industry,and have high credit in the industry. Therefore’the paper aims to construct silk floss mallunder the influence of hope in gold silkworm industry and lead the whole silk industry towards benign and healthy development.

关 键 词：诚信体系 丝綿被 金蚕网 运营模式 

分 类 号：S887.321[农业科学—特种经济动物饲养]