商业广告的关联理论阐述  

On Commercial Advertising from the Perspective of Relevance Theory

作　　者：熊叶[1] 

机构地区：[1]湖南工业大学外国语学院,湖南株洲412000

出　　处：《襄阳职业技术学院学报》2016年第4期74-76,共3页Journal of Xiangyang Polytechnic

摘　　要：在商业社会的的今天,广告的作用已日益明显,成为人们密切关注的话题。文章运用关联理论对商业广告语言的修辞进行分析,揭示商业广告语言如何通过修辞达到广告效果,吸引顾客、创造效益。In today＇s business society, the advertising has become the hot topic and its role has also become increasingly evident. In this paper, the author will analyze the rhetoric of commercial advertising through relevance theory to reveal how commercial language achieves advertising effectiveness, attracts customers and creates efficiency.

关 键 词：商业广告 关联理论 广告修辞 

分 类 号：H315[语言文字—英语]