高校图书馆之微信平台推广浅谈  

Discussion about Wechat Platform Promotion of University Library

作　　者：杨瑜[1] 

机构地区：[1]广西师范大学图书馆,广西桂林541004

出　　处：《农业图书情报学刊》2016年第9期75-79,共5页Journal of Library and Information Sciences in Agriculture

基　　金：广西人文社会科学发展研究中心项目"图书馆咨询模式创新研究"(项目编号:ZX2012055)

摘　　要：微信作为一种极其重要的工具平台,目前已广泛应用于图书馆的工作中。采用文献调研和网络调查的方法,结合移动互联网和微信发展的背景,分析高校图书馆面对的新用户环境,从微信推广的必要性、微信推广的策略以及微信推广的核心本质三个层面展开论述。Wechat, as an extremely important tool platform, has been widely used in the library work. This paper adopted the method of literature research and network investigation, and analyzed the new user environment of university library by combining with the development background of mobile Internet and Wechat, and then discussed three aspects, including the necessity, strategy and core essence of Wechat promotion.

关 键 词：微信推广 微信公众平台 高校图书馆 

分 类 号：G252[文化科学—图书馆学]