互联网给体育产业运营模式带来的机遇与挑战  

Opportunities and Challenges Brought by the Internet to the Operation Mode of Sports Industry

作　　者：陈晓丹[1] 

机构地区：[1]广州体育学院武术系,广东广州510500

出　　处：《南京体育学院学报（社会科学版）》2016年第3期56-60,共5页Journal of Nanjing Institute of Physical Education

摘　　要：随着我国互联网信息技术的不断发展,互联网消费人群呈现逐年快速增加趋势。借助互联网开展在线体育消费也呈现出快速发展特点。各种全新的互联网在线体育营销平台凭借强大的在线技术优势,推动我国体育产业网络化运营模式的快速发展。当前互联网体育产业已经给传统实体体育产业带来巨大冲击。尤其是2015年李克强总理提出"互联网+"的国家发展战略,更是为我国互联网体育产业的发展提供了强大的政策支持。我国体育产业应当看到当前网络虚拟消费快速发展的现状,逐步建立适合自己企业发展需要的互联网体育产业运营模式,拓展产业发展空间。这样才能在未来激烈的体育市场竞争中占据优势地位。文中分析了我国当前互联网体育产业发展的现状,阐述互联网给体育产业运营模式带来的全新发展机遇,探究当前我国互联网体育产业发展中存在的不足之处及其原因,最后就提升我国互联网下体育产业运营模式效率提出一些合理建议。希望本文能够为我国当前和未来建立"互联网+体育产业"的全新商业运营模式提供一些理论和实践层面的借鉴。With the continuous development of China＇s Internet information technology,the Internet consumption crowd showed a trend of fast increase year by year. The Internet sports consumption also present a rapid development. All sorts of new Internet sports marketing platform with powerful online technical advantages,promote the rapid development of Internet sports industry in China. The current Internet sports industry of traditional physical sports industry has caused a huge impact. Especially in 2015,prime minister li keqiang,put forward the national development strategy of ＂Internet ＋ ＂,but also to the development of the Internet in our country sports industry provides a powerful policy support. Our country sports industry should see current consumption situation of rapid development,the network virtual gradually establish a suitable for your business development needs of Internet sports industry operation mode,expand the industrial development space. Such ability in the future competition in the sports market dominant position. This paper analyzes the current status of the Internet in the development of sports industry,sports industry on the Internet to operating mode brings new opportunities for development,to explore the current our country Internet shortcomings existing in the development of sports industry and the reasons,finally can improve efficiency of our country sports industry operation mode of the Internet,some reasonable Suggestions. Hope this article can for current and future of our country,＂Internet ＋ sports industry＂new business model to provide some theoretical and practical aspects of learning.

关 键 词：互联网 体育产业 运营模式 机遇 挑战 

分 类 号：G80-5[文化科学—运动人体科学]