表演学视角下的旅游者后旅游体验行为:对网络游记信息的挖掘  

Research on post tourism experience behavior of tourists based on theory of human performance: the mining of network travel information

作　　者：吴艺娟[1] 颜醒华[1] 

机构地区：[1]华侨大学旅游学院,福建泉州3612021

出　　处：《旅游研究》2016年第5期43-48,共6页Tourism Research

基　　金：中国旅游研究院优奖计划专项基金资助项目"高聚集场所旅游者安全行为研究"(YJKT2015002);华侨大学研究生科研创新能力培育计划资助项目"旅游目的地安全形象感知研究"研究成果之一

摘　　要：后旅游体验行为有助于旅游者的体验强化和体验构建,同时也对旅游地形象的传播、潜在旅游者的旅游决策产生影响。通过网络平台对网络游记信息的挖掘,可以更好地理解旅游者的后旅游体验行为。文章以赴港旅游者的旅游网络游记为研究对象,结合人类表演学理论,从展演过程、表演主体、表演载体三个方面对旅游者后旅游体验行为展开探讨。研究表明,旅游者后旅游体验行为具有将真实性与非真实性统一的能力;旅游目的地可以利用旅游者的后旅游体验行为为其进行形象宣传和推广,从而消除旅游地的负面形象感知;潜在旅游者应避免过于理想化旅游地或者过于依赖此类"二手现实"。Post tourism experience behavior is helpful to the tourists, experience strengthening and experience construction. It simultaneously influences the dissemination of tourist destination image and potential tourists, decision - making. Excavation of the network travel information through the network platform can help us better understand the post tourism experience behavior of tourists. Taking travels of Hong Kong tourists as the research object, this paper discusses post tourism experience behavior from three aspects, that is, performing process, performing subject and performing carrier. The research shows that the post tourism experience behavior of tourists has the capacity of unifying authenticity and non - authenticity. The results suggest that tourist destinations can make use of the post tourism experience behavior of tourists for its image propaganda and promotion, and also the elimination of negative image perception. Whafs more, potential tourists should avoid being too idealistic about tourist destination or too depend-ent on such a asecond hand reality^.

关 键 词：后旅游体验 人类表演学 网络游记 旅游者 香港 

分 类 号：F592.7[经济管理—旅游管理]