如何做好病毒性营销——对微信红包病毒性营销的分析  

How To Do A Good Job Of Viral Marketing——An Analysis Of The Viral Marketing Of Wechat Yuan Jingtao, Sheng Induced By The Same Criterion

作　　者：袁鲸涛 盛致同 

机构地区：[1]江南大学商学院,江苏无锡214122

出　　处：《江苏商论》2016年第7期13-14,共2页Jiangsu Commercial Forum

摘　　要：近年来,微信红包热潮突袭全国,它成功地使微信支付深入市场,成为互联网病毒性营销的经典案例。通过对微信红包病毒性营销手段的分析,本文对该营销方式做简要的阐述,并且指出病毒性营销策略存在的优缺点。基于它的成功因素及其启示,提出优化改善建议。in recent years, We Chat red hot rush across the country, it has successfully made We Chat pay indepth market, becoming the classic case of Internet viral marketing. Through the analysis of We Chat red envelope viral marketing methods, this paper makes a brief exposition of the marketing method, and points out the advantages and disadvantages of viral marketing strategy. Based on its success factors and its inspiration, the optimization and improvement suggestions are put forward.

关 键 词：病毒性营销 微信红包 优缺点改善 建议 

分 类 号：F713.3[经济管理—产业经济]