中国茶叶出口俄罗斯市场的现状及对策  

Current Situation and Countermeasures of Chinese Tea Export to Russia

作　　者：任明兴 李腊梅 

机构地区：[1]绍兴出入境检验检疫局,浙江绍兴312000 [2]绍兴市经济特产站,浙江绍兴312000

出　　处：《中国茶叶加工》2016年第3期64-67,共4页China Tea Processing

摘　　要：俄罗斯是世界上最大的茶叶进口国,也是中国茶叶主要的贸易国,市场前景广阔。通过分析俄罗斯茶叶市场概况及中国茶叶出口俄罗斯市场存在的红茶市场拓展乏力、价格缺乏竞争力、营销方式不适合市场发展等问题,提出应注重质量安全、降低生产成本、拓展红茶市场、实施品牌战略、转变营销方式的对策建议。Russia is the world＇s largestteaimportcountryand the main trading country of Chinese tea, which make it a huge market. Through analyzing the characteristic of tea market in Russia and some problems, such as increasing pressure in exporting black tea to the Russian market uncompetitive price and inappropriate marketing mode, it put forwardsspecific countermeasures and suggestions, such as improving product quality safety reducing cost, expanding the market, fostering the Chinese tea brand and improving marketing management.

关 键 词：中国茶叶 俄罗斯 现状 对策 

分 类 号：F426.82[经济管理—产业经济] F752.62