陕西杨凌年宵花卉销售状况调查与发展研究  

The investigation and development of Lunar New Year flower sales in Yangling

作　　者：陈丹[1] 龚飞[1] 曹轩峰[1] 

机构地区：[1]杨凌职业技术学院,陕西杨凌712100

出　　处：《中国园艺文摘》2016年第9期165-167,173,共4页Chinese Horticulture Abstracts

基　　金：杨凌职业技术学院2015年基金项目"杨凌年宵花卉销售状况调查与发展研究"(A2015035)

摘　　要：通过问卷调查和现场访谈的形式对杨凌年宵花卉的市场需求和市场经营状况进行调查与分析,指出花卉销售品种欠缺、经营者观念保守、缺乏新花样、运输不便等问题,并针对问题提出相应的对策。The market demand and state of market operation of Yangling lunar new year flower market were investigated and analyzed through the form of questionnaire survey and interview. The problems of lack of varieties, conservative ideas of operator, old pattern and inconvenient transport etc. and the corresponding countermeasures were put forward.

关 键 词：年宵花卉 市场需求 市场经营 调查 

分 类 号：S68[农业科学—观赏园艺]