移情入“新”梦——中国电影与新生代观众的关系探研  

Developing Empathy with the Audience—Study on the Relationship between Chinese Films and the New Generation Audience

作　　者：刘星[1] 刘展[1] 

机构地区：[1]西南交通大学人文学院,四川成都610031

出　　处：《西南交通大学学报（社会科学版）》2016年第4期84-87,104,共5页Journal of Southwest Jiaotong University(Social Sciences)

基　　金：教育部人文社会科学研究青年基金项目"中国式类型片的类型分析与中国电影类型理论建构"(11YJC760036)

摘　　要：时值"中国电影新力量"初成之际,作为"新力量"重要组成部分的新生代观众群体对这股发展大潮是不可或缺的。新生代观众以80、90后为主,这一代是娱乐化、网络化与个性化的一代。当下中国电影为让新生代观众能够透过影像移情入梦,便依据新生代观众独有的新特性,在复制真实、隐藏真实和制造仿像三个阶段中,充分运用各种艺术与技术的手段来满足他们的观影心理诉求,以保证电影票房的持续增长。The new generation audience are an indispensable part in the forming of Chinese film＇s ＂new power＂. This term refers to the audience born in the 1980s and 1990s, also known as the post-80 and post-90 generations, who are familiar with entertainments, internet and individualism. In Chinese films, their inherent features are taken into consideration to ensure the continuing growth of the box office. Chinese film makers try to develop empathy with the audience and make full use of various artistic and technological means to meet the audience＇s psychological needs by reproducing and hiding real life images and making simulacrum.

关 键 词：新生代观众 受众心理学 观众诉求 真实影像 仿像 

分 类 号：J905[艺术—电影电视艺术]