微电影文化艺术论  

On the Culture and Art of Micro Film

作　　者：森茂芳[1] 

机构地区：[1]云南师范大学

出　　处：《民族艺术研究》2016年第4期98-107,共10页Ethnic Art Studies

摘　　要：微电影的美学特征,是对"道心惟微""微言大义""微言精义"的中国古典美学精神的重新复兴与张扬。微电影有着"母本多源"与"样式多向"的体裁世界,呈现青年精神和草根意识。将微电影的发展重点置于大众、平民、草根中,最大限度地保留其鲜活的民间性、世俗性、日常性,是很有意义而必要的。微电影有着文化、历史、伦理、民族、商品、技术、媒介、美学、娱乐等多种属性,当前,除了毫不松懈地力推其文化正能量属性外,我认为其主导性属性之一,应是寓教于乐、寓道于趣的娱乐性。The aesthetic characteristics of the micro film lie in the rehabilitation and promotion of the Chinese classical aesthetic spirits of Daoxinweiwei （ the heart of Tao is humble）, Weiyandayi （ humble words have deep meaning） and Weiyanjingyi （humble words have potent meaning）. Micro film has multiple types as described as Mubenduoyuan （mother set has multiple sources） and Yangshiduoxiang （types have multiple directions） which demonstrate the youth spirit and the grass - root awareness. It is meaningful and necessary to locate the focus the development of micro film on the general public, the civilians and the grass - root so as to maintain the characteristics of folk, seeularity and everyday life to the maximum extent. The character- istics of micro film lie in culture, history, ethics, nationality, commodity, technology, media, aesthetics and entertainment, etc. Nowadays, in addition to the full - hearted promotion of the positive energy of the micro film culture, I think one of the leading attributes should be the entertainment of edutainment and the combination of Dao （theory） and joy.

关 键 词：微电影 微观结构 美学特征 道心惟微 寓道于趣 

分 类 号：J90[艺术—电影电视艺术]