中国本土零售连锁超市空间扩张特征与格局研究--以永辉超市为例  

EXPANSION CHARACTERISTICS AND SPATIAL PATTERN OF CHINESE LOCAL CHAIN SUPERMARKETS:A CASE STUDY OF YONGHUI SUPERMARKET

作　　者：朱邦耀[1,2] 宋玉祥[1] 李国柱[2] 

机构地区：[1]东北师范大学地理科学学院,长春130024 [2]吉林师范大学旅游与地理科学学院,四平136000

出　　处：《人文地理》2016年第4期80-86,152,共8页Human Geography

基　　金：国家社会科学基金项目(13CSH068)

摘　　要：连锁超市已经成为中国零售商业的主要经营业态,以中国本土大型零售连锁超市永辉超市为例,从空间扩张模式、扩张格局和区位选择等方面对零售连锁超市空间扩张特征进行研究。结果表明:伴随中国零售市场的发展和零售业的对外开放,永辉超市在1999至2013年15年间空间扩张速度递增,呈现指数型增长态势;空间扩张模式可以归纳为区域深耕式、接触式、跳跃式和复合式扩张四种,经营成熟期以后主要表现为复合式扩张;永辉超市在跨省际空间扩张中进入城市的次序与城市人口规模呈现弱的正相关性,在省域范围内,永辉超市门店的空间扩张具有首位分布趋向特征。Chain supermarket has become the main operation forms of Chinese retail business. Format innovation and subsection-store-expansion are the main characteristics of the development of retail firms. This paper focuses on the spatial expansion characteristics from the space expansion pattern and location choices outside and inside province area, using GIS spatial expression methods and quantitative geography models,taking Yonghui supermarket, one of Chinese largest supermarkets, as an example. It tries to explore the spatial diffusion patterns and location selection features from the development of Yonghui supermarket, The results show that Yonghui supermarket presents exponential growth in the last 15 years from 1999 to 2013.The space expansion mode can be summarized as four different patterns, which are regional deep tillage expansion, contact expansion, jumping expansion and comprehensive expansion, mainly for comprehensive expansion type after the mature period. The correlation analysis shows that the order of Yonghui supermarket entering into different cities and the urban population scale appears weak positive correlation across provincial spatial expansion. It has gradually formed up several large inter-regional operation areas, such as Fujian area,Chongqing area, Beijing area, Jiangsu and Anhui area, Henan area and Northeast China area. Yonghui supermarket has the first distribution tends of spatial expansion within provincial scope in Fujian province and Chongqing city, which are the two most developed areas. Retail activities and their spatial organization have always been one of important research themes in urban and economic geography. The study has given out some meaningful conclusions, and has a certain referential significance for Chinese retail enterprise crossing area development.

关 键 词：连锁超市 区位选择 空间格局 

分 类 号：F729.9[经济管理—产业经济]