价值共创:景区游客管理理念转向及创新路径  

VALUE CO-CREATION:THE CONCEPT TRANSFER AND AN INNOVATING PATH OF THE VISITOR MANAGEMENT IN SCENIC AREA

作　　者：刘少艾[1,2] 卢长宝[1] 

机构地区：[1]福州大学经济与管理学院,福州350116 [2]闽江师范高等专科学校,福州350108

出　　处：《人文地理》2016年第4期135-142,共8页Human Geography

基　　金：国家自然科学基金面上项目(71172085);中国博士后科学基金第六批特别资助项目(2013T60421)

摘　　要：在可持续发展思潮的影响下,游客管理重新成为研究的热点。国内外景区游客管理理论先后出现了"以环境保护为导向"和"以游客为中心"两种重要思想,但二者均忽视了游客在自我管理中的能动性及其对景区可持续发展的重要意义,因而削弱了二者的实践价值。价值共创理论作为强调企业和消费者基于价值互动的新理论,为重新审视和创新景区游客管理理念提供了新路径。在价值共创式游客管理框架模型中,景区游客的偏好管理、容量管理、体验管理和行为管理等界面,构成了价值共创式游客管理理念模型的四大板块。景区为游客搭建对话与互动的平台,并构建个性化体验环境,推动四大板块的管理创新与联动,从而实现生态价值、体验价值和经济价值的最大化。With the development of the sustainable development thought, the visitor management has become the hotspot in theory research. Visitor management theory development in western countries has experienced three stages： 1） Paying attention to the tourism environmental capacity management; 2） Attaching great importance to the tourist impact analysis, and function partition according to tourist activities opportunity; 3）Thinking highly of the multidimensional value, and the visitor experience was considered. With the rise of experience economy and the growth of awareness of tourists, visitor management theory has turned from＂the manager oriented ＂ to＂the tourist oriented＂. However, both visitor management concepts show the managers controlled of the visitors, and they are lack of guidance in practice because they broke up the production and consumption, ignoring the visitors’ creativity in the tourism product production as the main body.The value co-creation theory provides a train of thought to the visitor management concept, because it abandons the unilateral attention to producers or consumers, and it’s that customers are no longer the passive recipient of the tourism product value, but coequally the main body with the producer create value for themselves and each other. Based on this, this article puts forward a new visitor management concept： value cocreation oriented visitor management. It is demonstrated that the value co-creation theory applied in scenic visitor management is necessity and scientific, then the article builds a framework model for this concept. As the fundamental goal of the visitor management is to maximize the ecological value, the experience value and the economic value, the model is constructed to achieve this goal.

关 键 词：游客管理 价值共创 旅游环境容量 体验环境 

分 类 号：F590[经济管理—旅游管理]