20世纪30年代国货年运动中的家庭主妇访问研究  

A Study on Visiting Housewives in Domestic Products Year Movement in the 1930s

作　　者：仝群旺[1] 

机构地区：[1]江苏理工学院商学院,江苏常州213001

出　　处：《学术探索》2016年第9期100-107,共8页Academic Exploration

基　　金：2013年度教育部人文社会科学研究规划基金项目(13YJA790107);江苏省高校优秀中青年教师和校长境外研修计划资助

摘　　要：国货年运动的持续失败使得国货运动联合会和国货厂家逐步将目光由大众转向个体,女访问员访问家庭主妇即是这种转向的创新性尝试。通过女访问员与家庭主妇的直接沟通和交流,国货运动联合会和国货厂家希望起到提倡和推销国货,调查主妇对国货意见的作用。在国货运动联合会的支持下,女访问员克服访问中的种种困难使访问得以顺利进行。访问家庭主妇取得了一定的效果,但由于限定访问区域和女访问员人数,使得访问效果带有很大的局限性。For continuous failure of Domestic Products Year Movement, the focus of Domestic Products Movement Federation and domestic manufacturers gradually shifted their attention from the public to individuals. Visiting housewife was just an innovative attempt of this shift. By direct communication and exchange between female interviewers and housewives, Domestic Products Movement Federations and domestic manufacturers hoped to advocate and promote domestic products, investigate the opinions of housewives on domestic products. With the support of Domestic Products Movement Federation, female interviewers overcame difficulties and made the visit go on well. Visiting housewife achieved good but limited results because of the limitation to the number of visitors and the visiting area.

关 键 词：国货年 国货 女访问员 家庭主妇 

分 类 号：K05[历史地理—历史学]