大学生对旅游娱乐产品需求的实证分析  

An Empirical Analysis of the College Students' Demand for Tourism Entertainment Products

作　　者：付超[1] 余莉莉 元琦 程梦芳 任燕[1] 

机构地区：[1]河南科技学院食品学院,河南新乡453003

出　　处：《河北旅游职业学院学报》2016年第3期33-36,40,共5页Journal of Hebei Tourism College

基　　金：河南科技学院大学生创新项目"旅游消费行为学视觉下的大学生旅游消费行为研究"。项目编号(2015CX033)

摘　　要：随着旅游业的快速发展,旅游娱乐产品越来越受到大学生群体的普遍欢迎。把大学生的旅游动机作为基本的出发点,将实证研究的理论与当代大学生的实际情况相结合,对当代大学生的旅游市场发展潜力和大学生对旅游娱乐产品的需求进行分析。为了推动大学生旅游娱乐产品健康、可持续发展,有必要开发适合大学生的旅游娱乐产品;合理定价旅游娱乐产品;推出旅游娱乐活动新的营销策略,加强校企合作;成立大学生旅游娱乐活动社团;加强政府对大学生旅游娱乐产品发展的支持。With the rapid development of the tourism industry, tourism and entertainment products are more and more popular among college students. This paper analyzes contemporary college students＇ tourist market development potential and their demands to tourism entertainment products, taking college students＇ tourist motivation as the basic starting point and combining the theory of empirical research with the actual situation of contemporary college students. In order to promote college students＇ entertainment products healthy, sustainable development, it is necessary to develop suitable tourist entertainment products, reasonably to price tourist entertainment products, to launch new marketing strategies to strengthen the cooperation between colleges and enterprises, to set up college students＇ tourist recreation clubs and to strengthen the governments＇ support for college students＇ tourist entertainment products development.

关 键 词：大学生 旅游娱乐产品 实证研究 需求分析 发展策略 

分 类 号：F590[经济管理—旅游管理]