从机会发现到机会创造:创业企业的战略选择  

From Opportunity Discovery to Opportunity Creation:Strategic Choice of Entrepreneurial Ventures

作　　者：彭秀青[1] 蔡莉[1] 陈娟艺[1] 于海晶[1] 

机构地区：[1]吉林大学管理学院

出　　处：《管理学报》2016年第9期1312-1320,共9页Chinese Journal of Management

基　　金：国家自然科学基金资助重点项目(71232011)

摘　　要：机会创造对于创业企业有着更突出的价值创造潜力,它起源于创业者/创业企业对机会的主观创造,但已有研究并没有对"企业是如何创造机会的"给予合理解释。通过对3个创业企业进行归纳和纵向案例研究,探讨中国转型经济背景下,创业企业如何通过战略选择,最终实现机会创造。提出一个新的框架,刻画了成功的创业企业如何运用顺势而适、谋势而动和因势而创3个战略,实现机会发现向机会创造的转变,并比较在机会发现和机会创造中,企业机会-资源一体化行为存在的差异,从战略视角揭示企业从机会发现向机会创造的转变机制。Opportunity creation has a more prominent value creation potential for entrepreneurial ventures,and it originates in subjective creation,but there is no reasonable explanation for＂how do some companies create opportunities＂.Through an longitudinal study of three ventures,we examine how entrepreneurial ventures create opportunities based on strategic choice and opportunity-resource integration exploitation behavior in China＇s transition economy.The central contribution is a framework of how successful entrepreneurial firms attempt to realize the evolution from opportunity discovery to opportunity creation using three strategies：leveraging momentum,designing momentum,and building momentum;meanwhile,we propose that the opportunity-resource integration behavior is different in the exploitation process with different opportunities.Overall,we reveal how entrepreneurial ventures create opportunities from a strategic perspective.

关 键 词：战略选择 机会发现 机会创造 机会-资源一体化 

分 类 号：C93[经济管理—管理学]