新时代绿色心理下的绿色包装设计  

Green Packaging Design under the New Era of Green Psychology

作　　者：张立雷[1] 

机构地区：[1]天津科技大学,天津300457

出　　处：《包装工程》2016年第18期72-75,共4页Packaging Engineering

基　　金：天津市高等学校创新团队培养计划项目(TD12-5005)

摘　　要：目的重点分析新时代绿色心理下的绿色包装设计的应用情况。方法通过对消费者的绿色心理进行分析,通过采用文献资料归纳法、科学实践调查分析法等方法,来对消费者绿色心理下的绿色包装设计的实际应用内容进行研究。结论新时期,现代人们的消费理念也发生了新的变化,越来越多的人开始关注节能、环保等内容,产生了绿色心理。在消费者绿色心理的作用下,产品包装设计也向着绿色化方向发展,只有这样,才能更好地实现商家、消费者和社会的个体与集体的共同发展。It aims to analyze the application of green packaging design under the new era of green psychology. Through the analysis of consumer′s green psychological, by using literature data induction methods, scientific practice investigation analysis methods, the actual application of the green packaging design under the green consumer psychology is studied. In the new era, modern people＇s consumption concept has undergone new changes, more and more people are concerned about energy saving, environmental protection, etc., resulting in a green mentality. In the role of the green consumer psychology, the product packaging design green is toward the direction of development, which is the only way to better achieve the common development of businesses, consumers and society, the individual and the collective.

关 键 词：包装设计 绿色心理 健康环保 

分 类 号：TB482[一般工业技术—包装工程]