基于“文昌”地域文化的绵阳旅游插画设计研究  

Mianyang Tourist Illustrations Design Based on Wenchang Region Culture

作　　者：刘智勇[1] 高甫 

机构地区：[1]四川美术学院,重庆401331 [2]四川文化艺术学院,绵阳621000

出　　处：《包装工程》2016年第18期149-152,共4页Packaging Engineering

基　　金：2016年重庆市教育委员会人文社会科学研究项目(16SKGH130);2015四川省教育厅科研项目(15SB0423)

摘　　要：目的探索和发掘绵阳自身文化特色和资源优势,并进行分析对比以合理开发利用。方法在绵阳"文昌"区域文化元素研究的基础上,运用系统的科学思想和方法,以创作连载插画为切入点,进行绵阳城市视觉形象理念的研究,结合绵阳城市旅游的具体情况,探索其规律性,总结出有价值的理论模式和实践模式,为绵阳旅游文化建设提供借鉴和指导。结论研究"文昌文化"在绵阳区域文化元素提炼与探索,通过运用新的设计理念,营造绵阳良好的旅游文化氛围,促进相关部门加强人文建设,为绵阳本土优秀旅游文化提供更好的参考价值。It explores the cultural characteristics and resource superiority of Mianyang, analyzes and compares it to make development and utilization. Using the serial illustration as an entry point based on the element of Wenchang regional cultural research, it studies the ideas of city visual image, explores the regularity of the particular cases of city tour of Mianyang. It also provides recommendations and instructions on developing the tourist culture of Mianyang by summarize valuable theoretical and practical models through systematic scientific methods. By studying on regional elements of ＂Wenchang Culture＂, it is to build a good tourist cultural atmosphere of Mianyang, to promote relevant departments to strengthen humanity construction, and to provide a better reference to local excellent tourist culture through applying new ideas of design.

关 键 词：文昌文化 绵阳旅游 插画设计 

分 类 号：J516[艺术—艺术设计]